It has been said that some of the most effective satire is nearly impossible to distinguish from the truth. As such, occasionally a graphic or quote which has been created as a parody is shared on social media, creating confusion, fear and outrage among a wide range of people… particularly those not familiar with the source and their particular brand of humour.
One such example is currently doing the rounds; a graphic which appears to be an anti-vaccination claim, which seems to suggest that childhood vaccination leads to heroin use, due to needles being regarded as something positive.
I’d like to reassure anybody concerned that this has not been created by an anti-vaccinationist (though, being familiar with the wide range of bizarre claims made by anti-vaccination campaigners, I can understand why it could be read as real). Furthermore, in case I need to clarify this, there is no known causal link between vaccination and intravenous drug use later in life.
This graphic was created as a part of Something Awful’s Photoshop Phriday in 2013, in which SA forum participants tried to create over the top parodies of anti-vaccination posters. After showing some examples of actual anti-vaccination memes, the SA admins issued a challenge: “If they can take anti-vaccination posters to this level of absurdity, imagine what we can do!”
Unfortunately, this one has escaped its context and repeatedly gone viral – on its current round, it has managed to spread far enough to grab the attention of the media, with the Sunshine Coast Daily reporting, “Viral anti-vaccination meme shocks professionals“.
“The image, which depicts a drug addict slumped in a corner with the text “their first injection was a vaccination: protect your children from vaccinations”, has gone viral on social media and has recently found its way to Coast news feeds.”
The version of the image which has been received by the Sunshine Coast Daily has been cropped of the Something Awful watermark and as such, is not identifiable by doing a reverse Google Image Search. Generally though, reverse image searching is an excellent way to check the source of an image – and if there is a watermark present, do check the nature of the website it came from before sharing.
If you see this image on social media, my recommendation is not to share it, but to let others know that it is both factually incorrect and was created as a parody by the Something Awful forum participants.
UPDATE 05/06/2014 11:41am: The Sunshine Coast Daily have updated their article, with information from this post.
UPDATE 05/06/2014 10:30pm: Ten News Brisbane have also reported on the meme, acknowledging that it is a parody image. Video report: Confronting Parody
UPDATE 11/06/2014 5:40pm: I have written a letter to the editor of the Sunshine Coast Daily newspaper regarding their use of the above post in an article.
UPDATE 21/03/2015 11:11am: It’s very much doing the rounds again! Please keep in mind that this image was created as a joke and is currently being shared by certain trollesque Facebook pages in order to provoke outrage. Before sharing it on social media, I ask that you consider whether you really want to give trolls oxygen. While the spike in blog traffic over here is kind of nice, I’d rather see this silly graphic out of circulation.