A Letter to the Editor of the Sunshine Coast Daily

Accuracy, Clarification and Accreditation

Dear Sunshine Coast Daily,

I am writing to you regarding a piece which was published on the 5th of June online (initially titled, “Viral anti-vaccination meme shocks professionals“, later updated to “Druggie meme set up to enflame vaccination rage”), which appeared in print as, “Anti-jab meme was done in humour”.

The original online version of the article was written without the knowledge that the meme graphic was a parody of anti-vaccination posters – which could have easily enough been discovered by performing a reverse Google Image Search or checking the Something Awful watermark on the original uncropped picture. I left a comment on your website to let you know the origin of the image, with a link to a blog post that I had written explaining the location and context from whence it came.

I checked the online version of the article again when I received email confirmation that you had received my comment and discovered that the article had been updated to include an explanation as to the origin of the image.

The re-write of the first paragraph began,

UPDATE: MEMBERS of the online community have claimed responsibility for an internet meme linking vaccination to drug abuse.”

I would like for it to be clarified that no members of the ‘online community’ have claimed responsibility for the image; it has been on Something Awful’s website for all to see since July 2013. The wording of your article can be read as implying that I may be claiming responsibility – I wish to stress that I have no affiliation with Something Awful, nor the creator of the image. I was made aware of Something Awful’s Photoshop Phriday when it went online, as I am a strong advocate for vaccination and monitor the activity of anti-vaccination groups. Furthermore, I would like to make it clear that I do not endorse the creation, nor sharing of this image.

I was also somewhat surprised when I read the updated article to find that my blog post that I’d given you a link to in the comments had been quoted rather extensively in the article – seven paragraphs, no less. While I am more than happy that you updated your article to improve its accuracy, I would have greatly appreciated being credited for my research and writing. The online copy had an inline link to my blog, which read “A post explaining the meme said:”, while the paper copy merely had this text with no attribution at all. My name, blog name and contact details appear prominently on the blog post from which you took my writing and I would have been pleased to have been quoted for your article, had there been reasonable attribution provided alongside my work.

Also, in the print version, there is a typo. In my post, I wrote “It has been said that some of the most effective satire is nearly impossible to distinguish from the truth.” – the print article has replaced “effective” with “active”. While I agree that this meme was rather active at the time of publishing, this is not what I wrote!

Finally, I would like to note that “Druggie” is a pejorative label for people with substance addictions and that perhaps a different term may have been more appropriate to use in your publication.

Best Regards,
Jo Alabaster

UPDATE 12th June 2014, 1:45pm: I have just received an email from the acting editor of the Sunshine Coast Daily newspaper, letting me know that they’ll be publishing my letter (edited for length).



End of Year Detox – Free Gift Included!

With the end of the year upon us, many of us are feeling the effects of celebratory excesses. The traditional over-indulgence in alcohol and rich foods which can accompany the festive season can leave one feeling somewhat under the weather, particularly when combined with rushing about preparing for parties, attending gatherings of family and friends, and shopping. Tired and flat, the appeal of a New Year’s resolution to improve our health and fitness is understandably rather alluring to many. Gather round ye, ’tis the season for detox!

With the myriad advertisements for detox kits, cleansing diets, “superfood” secrets and liver supporting supplements appearing in health food store windows, on social media and on television, the detox industry is big business. Unfortunately, it’s a business that is built on a falsehood… our bodies are quite capable of “detoxing” themselves.

Unless an individual is suffering liver, kidney or lymphatic system malfunction, or has overdosed on a poisonous substance (both of which should be investigated and treated by a medical professional), our bodies are perfectly capable of filtering and removing waste products from our own systems. The best things that we can do to support these systems (and feel well in the process) are to eat a healthy and balanced diet, remain hydrated, be active and get sufficient sleep. No detox product can either take the place of basic self care, nor improve the body’s ability to look after itself.

So while the detox industry tries to sell you products or secrets this season, I would like to give you something for free. Admittedly, it’s just a somewhat daggy graphic to share – but my hope is that perhaps it may cause someone out there to think twice before investing their money and faith in detox products that are completely unnecessary.


This was adapted from a tweet I sent to Dr Karl a last week, in response to somebody asking him about detoxing. It amassed a fair few retweets, so I figured that it was a message that people wanted to communicate – I know that I certainly do. And yes, his “billions” amendment is correct!

In this graphic, I also wanted to stress that should somebody have concerns about their health or lifestyle, I would urge them to speak with a qualified health professional. Regarding dietary issues, a dietitian is the most appropriate health professional to provide evidence-based assessment and advice – qualifications in dietetics are much more tightly regulated than those of nutritionists. Here’s a clear summary of the difference between dietitians and nutritionists via the Dietitians Association of Australia.

For more in-depth information on detoxification, visit Sense About Science – Debunking Detox, Science-Based Pharmacy – The Detox Delusion and Science-Based Medicine – The Science of Purging or the Purging of Science?

On a personal note, I would like to take this opportunity to wish you all the best, whatever you celebrate (or don’t) at this time of the year.

The last couple of months have been busy but fulfilling ones for me; the rush of finishing my studies and sitting exams was punctuated by my first skeptics convention unfortunately said punctuation was a pair of brackets rather than a full stop – getting home and back to exam revision was a challenge. I’ve also celebrated the festive season with two curious preschoolers, my four year old son and two year old daughter both simultaneously hitting the “Why?” phase, which I admit I’m reveling in. A nerd parent moment was had last week when my son finally asked me why the ocean was blue – I adore asking the kids about their hypotheses and looking up information with them.

As an aspiring science communicator and advocate, several months ago I set myself a challenge to overcome my shyness and discomfort with verbal communication, be it recorded or with a live audience. Quite unexpectedly, at the Australian Skeptics National Convention, interviewer extraordinaire for The Skeptic Zone PodcastMaynard confronted me with a microphone and an array of questions – if you’re curious to hear my babbling, I make brief appearances on The Skeptic Zone #270 and #271. I don’t feel that it went too badly and have resolved to follow through with some podcast related plans for 2014. I also plan to continue working my way through my science degree – I have especially enjoyed my biology units over the past year and am looking forward to introductory epidemiology and infectious disease units when I hit the books again in late February.

During my break from uni, I hope to get a few posts written here – I have a couple of topics simmering away in the back of my mind. Comments and feedback on this blog are always welcome and if you’re so inclined, you can find me on Twitter at @joalabaster.

Thank you for being with me this year, here’s to a fascinating 2014!

A Milestone, Thanks and Reason’s Greetings

Just over four months ago now, with a desire to add my voice to those who were publically challenging the AVN (and several other subjects which trouble me as a skeptic also), I started up this blog. It has been an incredibly rewarding endeavour for me so far; I consider it a great privilege to communicate with so many people and I am thankful that I am able to share information that I consider to be important.

Today, which happens to be Christmas Eve here, Evidence, Please is about to reach what to me is a significant milestone; the site counter is about to tick over to mark 5000 views.

To celebrate and say thank you to all who have viewed, shared and discussed the posts that I have made here, I have purchased some gifts through Unicef200 Polio Vaccines, 100 Measles Vaccines and Four Vaccine Carriers, which are used to transport vaccines to children in remote areas.


If you’re interested giving a similar gift at some point, Unicef’s range of disease prevention gifts begin at $14AUD for 50 Measles vaccines.

I would like to give special thanks to those of you who have given me feedback and encouragement on Twitter and on Facebook; to the admins of Stop the Australian (Anti)Vaccination Network for sharing some of the pieces I’ve written about the Australian Vaccination Network (and for their tireless work toward the group’s goal) and to F, for making me countless cups of coffee, putting up with me being frequently distracted, listening to me read out rough drafts and giving me his opinion, and giving me the space to write while parenting two small people and completing my B Sc.

I’d also like to take this opportunity to wish you a happy holiday season and all the very best for 2013.



Reason’s Greetings from the FSM tree topper!