Accuracy, Clarification and Accreditation
Dear Sunshine Coast Daily,
I am writing to you regarding a piece which was published on the 5th of June online (initially titled, “Viral anti-vaccination meme shocks professionals“, later updated to “Druggie meme set up to enflame vaccination rage”), which appeared in print as, “Anti-jab meme was done in humour”.
The original online version of the article was written without the knowledge that the meme graphic was a parody of anti-vaccination posters – which could have easily enough been discovered by performing a reverse Google Image Search or checking the Something Awful watermark on the original uncropped picture. I left a comment on your website to let you know the origin of the image, with a link to a blog post that I had written explaining the location and context from whence it came.
I checked the online version of the article again when I received email confirmation that you had received my comment and discovered that the article had been updated to include an explanation as to the origin of the image.
The re-write of the first paragraph began,
“UPDATE: MEMBERS of the online community have claimed responsibility for an internet meme linking vaccination to drug abuse.”
I would like for it to be clarified that no members of the ‘online community’ have claimed responsibility for the image; it has been on Something Awful’s website for all to see since July 2013. The wording of your article can be read as implying that I may be claiming responsibility – I wish to stress that I have no affiliation with Something Awful, nor the creator of the image. I was made aware of Something Awful’s Photoshop Phriday when it went online, as I am a strong advocate for vaccination and monitor the activity of anti-vaccination groups. Furthermore, I would like to make it clear that I do not endorse the creation, nor sharing of this image.
I was also somewhat surprised when I read the updated article to find that my blog post that I’d given you a link to in the comments had been quoted rather extensively in the article – seven paragraphs, no less. While I am more than happy that you updated your article to improve its accuracy, I would have greatly appreciated being credited for my research and writing. The online copy had an inline link to my blog, which read “A post explaining the meme said:”, while the paper copy merely had this text with no attribution at all. My name, blog name and contact details appear prominently on the blog post from which you took my writing and I would have been pleased to have been quoted for your article, had there been reasonable attribution provided alongside my work.
Also, in the print version, there is a typo. In my post, I wrote “It has been said that some of the most effective satire is nearly impossible to distinguish from the truth.” – the print article has replaced “effective” with “active”. While I agree that this meme was rather active at the time of publishing, this is not what I wrote!
Finally, I would like to note that “Druggie” is a pejorative label for people with substance addictions and that perhaps a different term may have been more appropriate to use in your publication.
UPDATE 12th June 2014, 1:45pm: I have just received an email from the acting editor of the Sunshine Coast Daily newspaper, letting me know that they’ll be publishing my letter (edited for length).